10 commandments of the communication war. How to win the media, Instagram and Facebook. Solopov D, Gladkova to

Thanks to the development of social networks and the Internet, information is now spreading at a terrifying speed - and not always true or the one that we are ready to reveal. The post of some vloger who will turn your life into a pitch hell will deprive your business consumers, will make it justified to shareholders, partners and clients just a matter of time.

How to respond if someone tells false information about you or your business? What to do if you are involved in a public conflict? How to correctly recognize your mistake?

the authors of the book offer 10 universal commandments - behaviors that will help you get out of complex communication situations, and two dozen practical examples (both positive and negative) clearly demonstrate the latitude and features their application.

It is unlikely that you can put this book on the shelf by reading once. Leave it in sight, turn to it as often as possible, and then you will have a chance to survive in the communication Armageddon of the 21st century.