100 main design principles. 2nd edition. Waynhenk S.

The purpose of any design is to receive a response. We want a person to buy something, read or do. The development of design without understanding the reasons for a particular behavior of people is like wandering around a stranger without a map: the movement will be chaotic, confusing and inefficient. This book is a symbiosis of science and practice that every designer needs.

If you want to create an intuitively understandable and attractive design of the website, program or product, you should know what is the basis of the psychology of people's behavior.

Call the psychology and science of behavior:

• How to capture and keep attention?
• What is more important: central or peripheral?
• How do people make decisions?
• What is the optimal length of the text? others?

You will learn other secrets that will help in design development. He will become better because Susan has already done all the hard work for you.

2nd edition.