100 questions about TV sponsorship. Yakubovich L.A., Nirskaya O.Yu.

What is the difference between sponsorship advertising and a straight line? How to make the viewer noticed advertising and at the same time it did not irritate it? When and why should you use the props on the set? What communication channels do best work with television sponsorship? Just find in the table of contents the question of interest and get two answers-from the master of Russian television Leonid Arkadyevich Yakubovich and from the team of professionals of the advertising market, who have been specializing in sponsorship advertising for more than 20 years.

The book will be useful not only marketing directors , brand managers, employees of advertising agencies, but also business owners who want each ruble of the advertising budget to help their company to grow.

“The market for sponsorship TV advertising in Russia is relatively young, but in its own rate of development Significantly ahead of other communication channels. TV sponsorship is one of the most popular tools among advertisers, moreover, it is a tool with proven effectiveness. Thanks to partnerships with key research companies, we know for sure that sponsorship integrations positively affect brand metrics and strengthen BH (Brand Health, brand health).

sponsorship is a separate universe, and this universe is continuously transformed, becomes multi -tank, interactive. But it does not do in it without its rules and laws.

In the book of L. A. Yakubovich and O. Yu. Nirskaya “100 questions about TV sponsorship”, all the most important about sponsorship, all many years of practical experience have been collected. Without exaggeration, I can call the book the future bestseller not only for a person from the industry, but also for specialists from related industries. Thanks to the systematization of theory and practice, I am sure that it will be extremely useful to the directors of marketing and advertising, the brand managers, PR specialists and all those who are somehow engaged in brands in the Russian market. ”

Ekaterina Veselkova, Galz House General Gazprom-Media.

“This book is written by two television stars. Leonid Yakubovich there is no need to present - he began commercial sponsorship on Russian television, becoming one of the pioneers of this profession. And Olesya Nirskaya has been engaged in sponsorship for more than 20 years, only not in the frame: as a commercial director of the MUZ-TV, and then-General Director of the Sponsorship Sails House of the First Channel.

The book of two beautiful professionals, two stars of the television clinic industry. Almost a textbook written brightly, exciting and, most importantly, with knowledge of all the details of the topic.

You hold one of the best books on sponsorship. "

Peter Shepin, commercial director of the first channel.