17 ways to sell without discounts. How to fill the price with additional value. Imshinetskaya I.

There is no concept of "expensive." There is "it is not clear where the price comes from." After all, today it is not enough just to sell. You need to hear the problems of the client and help him solve them using your exclusive service. Then the price is perceived as adequate to the inherent value, it will become clear that the product for the consumer carries. And the client will not ask about discounts.

The book presents 17 ways to fill the price with value using systemic promotion tools, which will not leave chances for competitors and attract customers.

The publication is addressed to marketers, owners small and medium -sized businesses, self -employed, as well as teachers of marketing and marketing communications.

Five reasons to buy

1. You will no longer get involved in discounts and maximize the profit.

2. You can, without outside help, come up with excellent marketing ideas.

3. You will learn how to understand, find and create your competitive advantages.

4. You will create an attractive service for your customers.

5. You will better understand the needs and desires of customers, you can match their expectations.