A gift to a brilliant leader. Brands

These three books will tell you the stories of legendary companies that have become the leaders of the world market.

“Adidas” against Puma. As a quarrel of two brothers laid the foundation for cult brands ”

a book about two giant companies with a total annual turnover of more than $ 30 billion. He talks about the rivalry of his native brothers, which began more than 70 years ago. The competition between Adidas and Puma is still ongoing, and this book makes you witness an exciting business historian.

“The take-off of Samsung. The story of the most outstanding and scandalous technology company in the world ”

The story of the legendary Samsung, based on interviews with company employees, top managers, politicians and businessmen. The book opens the backstage of the world famous brand and shows the real price of its success.

“Automobile dynasty. The story of the family that created the BMW empire

the story of the Kwandt family, which turned a niche brand into the largest brand, saved BMW from bankruptcy, increased the company 8 times and provided it with leadership in the market. You will learn how a simple German family managed to create a phenomenal business, based on a reasonable risk and brilliant management decisions.