A successful way to a trading network in matters and answers or 15 tips to the supplier. Ilyukha S.A.

This is the first book of Sergei Ilyukhi, which continues the unique series “School of Supplier Retail.ru”. On the basis of their own experience in holding tens of thousands of negotiations and signing more than one and a half thousand contracts for deliveries to retail networks, the author tells how retail networks work, what techniques the purchasers use in negotiations, and how the supplier should act in order to get a profitable contract. This is one of the few publications in which real dialogs and psychological methods of negotiating are closely intertwined with economic calculations, schemes and algorithms. When working on the book, the latter at the time of the release of the book is released in the legislation, especially in the Federal Law of December 28, 2009 No. 381 - Federal Law “On the Fundamentals of State Regulation of Trade Activities in the Russian Federation”, which significantly affect the rules of interaction between retailers and suppliers. According to the reviews of numerous participants in Sergei Ilyukhi’s trainings, the methods described in the book allow the supplier to feel not to feel more confident during negotiations, but also earn more.