A trap of desires. How to stop imitating others and understand what you really want. Burdjis Luke

Luke Burdjis relying on the works of the French scientist Rene Girard, resolves how “mymetic desire” or the desire to imitate forms our lives. We want to communicate with someone, live somewhere, own something, and even have certain personality traits, because others want it. We constantly want something, but only a few try to treat our desires consciously. The teacher and entrepreneur Luke Burdjis shows where our desires come from, why it is so difficult to cope with them and reveals methods of counteracting the destructive forces of imitative desire. After reading this book, decorated with bold drawings by the artist from The New Yorker Liana Finn, you will receive many invaluable keys that will learn to manage your desires and become more independent of the trends of “bubbles” and traps imposed on us by the modern world. This book will also be useful for a professional audience: entrepreneurs, marketers and advertising specialists. She will help to better understand and form the desires of other people.