Advertiser visiting a physicist. Ivanov A.

The best ideas are born at the junction of different disciplines. Chemistry and IT. Sports and medicine. HoReca and artificial intelligence. Banks and blockchain. Today it is not enough to be a specialist in something - it is necessary to constantly master new areas of knowledge. Who invented the parachute? Russian inventor Gleb Kotelnikov. Who he is by profession? Theater artist. The ABC Morse and the Telegraph was invented by the artist. The inventor of the phone was a school teacher for the deaf.

The author of the book was lucky. He had a chance to visit both a physicist and a lyrics. He transferred the approach to the natural scientist from science to the world of advertising. A few years later, this feature brought him international fame and recognition.