Advertising activity. Gusarov Yu. V., Gusarova L.F.

The problems of the theory and practice of advertising are highlighted, the history of advertising is considered, its methodology is originally described. The book gives practical recommendations for the preparation of advertising appeals, the specifics of the use of advertising facilities in the process of creating a corporate identity of organizations, during the functioning of exhibitions and fairs, are examined, the social and legal aspects of advertising activities are considered. The case ”, and can also be used by bachelors in some sections of the direction“ Management ”. Much attention is paid to the problems of improving the effectiveness and effectiveness of advertising, developing organizational structures in advertising activities.

The book is intended for teachers, graduate students, students studying advertising, theory and practice of advertising, as well as some sections of marketing.