Aesthetics as a brand code. Attract customers with a perfect business product. Illy R.

Riccardo Illy, a member of the board of directors of Illy, tells how to compete in the modern market using proven business princes of Italian brands.

It is known that Italian brands create the most popular premium products in the world. Illy is no exception. Despite the rigid competition from Starbucks and Coffee Bean, she still manages to stay at the top of the coffee industry.

in this book Riccardo Illy, a former top manager of the company, talks about what key principles and values ​​help The brand is successful and in demand, and how to use the time -tested Italian standards for doing business.

You will learn:

- what research is necessary to find ways to improve the quality of their products and the brand;

- how did the Italians create so many brands withstood the testing time;

-how to turn your product into a premium-level product.

Using these principles in your business, you can successfully compete in the modern market.

for Those who seek to succeed in doing business.

for everyone who is interested in Italy.