Agile marketing on the Internet. Bakunin M.

A guide to attract customers and adaptation of business in conditions of constant changes using modern Agile strategy. The book is necessary for businessmen, entrepreneurs and managers of all areas who are concerned about successful sales and customer loyalty. Time to change and succeed.

The author of the book “Agile-marketing on the Internet” Mikhail Bakunin is a professional marketer with many years of experience, the founder of the Cool Content marketing agency and the managing partner of the Bakunin & Partners consulting company

In the last decade, the methods and principles of Agile have become popular. Initially originated in the field of software development, they began to be used in other areas of business. This approach to management has proven its effectiveness, as it helps to respond to market changes and external environment in a timely manner.

The book considers the application of the principles of Agile in marketing. The described methods and tools allow you to systematically manage customer involvement and build an adaptive marketing strategy of the company.