Agile transformation. Revealing the flexibility of the business. Hesselberg J.

The unshakable laws of business have changed. What used to be taught in a business school and at exit seminars on management is more ineffective-if at all, it has ever been effective. It turned out that the so-called “best practices”: detailed reports with consumer behavior research, expert opinions are good input data, but they are not enough to flourish in the modern business environment. On the contrary, traditional entrance barriers break, forcing companies to constantly deal with the changeable requirements of consumers and a frantic speed of technical evolution. How can companies survive in such an environment, improving their current processes and developing competitive advantages?

The answer is: they cannot and should not. To grow and survive in a modern business environment, companies need to change how they work in order to learn faster, adapt and "accept changes introduced for a specific purpose." Instead of trying to delve into scientific methods of management and rest in the lessons of the industrial revolution, modern companies should learn to manage knowledge, the theory of complexity of calculations, and flexible software development. In these areas there is an understanding that they have no answers to all questions and that the creation of a habit is necessary to change in complex media characterizing modernity.