Ahead of the changes: how to successfully conduct organizational transformations. Kotter D.

In business, changes are inevitable. Companies that failed to adapt are collapsing. But, unfortunately, few of the leaders manage to conduct transformations in the company.

“Ahead of the changes” is one of the most influential books about management according to Time magazine. John Cotter studied the experience of successful and failure transformations in thousands of companies and developed a universal algorithm for introducing changes. In the book you will find dozens of examples of the effectiveness or inefficiency of a particular approach. Eight stages of the company's reform, as well as the main mistakes made by managers,