Amazon strategy. Instruments of uncompromising work for an impressive result. Bryar K., Carr B.

To be an “Amazon” means to be able to find the best, to introduce innovations and achieve a result no matter what. You can be a “Amazon” in any company - large or small. The main thing is to master the tools necessary to exceed the expectations of the client every day.

, on the example of legendary products, such as Kindle or Prime, Colin and Bill explain how 14 principles from the company's manifesto allow her to remain the largest and most successful platform of Internet commerce in the world. This is a book about the universal algorithms for the selection of personnel, making decisions and establishing business processes tested in the most stringent conditions.