Analysis of competitors. Textbook for universities. Azoev G.L.

The textbook presents the most popular analytical technologies and tools for analyzing the competitive environment of the company, evaluating market capacity and sales of competitors, calculating and studying the dynamics of market shares and competitors' prices, carrying out benchmarking and the implementation of the Privy Buyer technology.

The analytical apparatus is designed to prepare business plans, projects and programs, the purpose of which is to increase the competitiveness of the company.

The publication is recommended as a textbook for students in the areas of training "Management" and "Economics" (undergraduate ), and will also be useful to practicing marketers who want to master the most important element of marketing analytics.