Antinapoleon. Nechaev S.

The author of the book - a famous historian, a connoisseur of the Napoleonic era - shows that the famous French emperor intuitively (and very competently!) Used the fundamental principles of PR and marketing, well known to the modern reader. It turns out that Napoleon Bonaparte has become - without even suspecting it! - master -virtuoso of creating and maintaining his own brand.

Napoleon - “Global Brand”, which has crossed not only geographical, but also temporary boundaries and successfully has existed for more than 200 years on a world -wide scale... you may not know Who is Napoleon, but not to hear about him - it is impossible!

“History is not the power of the fact, but the power of the interpreter of the fact,” emphasizes Sergey Nechaev. And the more talented the interpreter, the easier it is to bring any idea to mass consciousness.

This book is an example of a serious and at the same time fascinating historical study.

for everyone who is interested in history and politics In real dimension.