Arithmetic of categorical management. Simple technologies for solving complex issues. 2nd edition, fixed

, based on his experience in large retail chains, talks about simple technologies for increasing the efficiency of the retail store and shares professional secrets that will simply solve complex issues of interaction with customers and suppliers, help fight competitors and manage the assortment so that the store will bring guaranteed profit. The book from the standpoint of categorical management discusses the issues of managing the assortment of the retail store (network), many of which sometimes remained “behind the frame”. They did not pay due attention to even assortment experts, and ordinary businessmen simply could not imagine that there were “thin settings”, which, with small labor costs, would significantly increase the profit of the store. How to properly evaluate the potential of your store, choose competitive advantages and use them in the fight for the buyer? How to form a portrait of your target consumer and make an offer that will be

important for him? How to properly evaluate consumption situations and make the buyer the right offer? How to manage inventories and conduct effective promo?

“highlight” of the book that all the technologies described in it are accompanied by simple algorithms and formulas that any leader of the retail store can use in his work tomorrow. In the second edition, the book "Fold" on 20 pages. It is supplemented by new technologies and decisions obtained on the basis of the experience of introducing the assortment management described in the first edition. In addition, retail trends and consumer behavior features are considered and it is shown how they can be used to increase the efficiency of the store.