Authentic personal rebrand. New story, new career. Mattar I.

This book accumulates the whole complex of knowledge about building a professional image and how, when and why it is necessary to deal with rebranding. Yasir Mattar leads a live dialogue with the reader, giving him step -by -step instructions for creating and modifying a personal brand in the era of quick transformations - from the first experiments to creating a portfolio. He focuses on the idea of ​​the need for continuous education, penetration into related areas, acquisition of competencies and skills and their development in practice. In the presentation of the author, the personal brand appears as a harmonious image in which the name, slogan, rhetoric, the visual series do not conflict with each other.

A significant place is given to the steritelling method and instructions, “as it should not be” and “as it is not necessary »Statter the facts. Given the twelve archetypes of personalities in the youth and seven archetypal plots, tips are given how to make its story easy, memorable and exciting.

This informative, inspiring and motivating book is intended for beginners and experienced marketers, for specialists areas for the widest circle of readers who are looking for their image and strive to be in trend.