Between Hayt and Hyp. Economics of emotions in action. M.K. TO.

delight, curiosity, envy, fear and even disgust - with these feelings, and a person is not guided by the mind, making a purchase.

Kyle M.K. - An American expert on emotional intelligence - studied the success of companies such as Disney, Apple or Starbucks, and built his own approach to the heart and client’s wallet. And he called it the "economy of emotions."

The essence is simple: you want to fall in love with people, your product or company - season any competently calculated strategy with a dense sauce of precisely selected emotions. Everyone who is just starting their career, as well as owners of small businesses, freelancers and leaders of large companies learn from the book “between Haith and Hare”, how to earn on love and hatred, emotion and disgust.