Big book by the director of the store. Technology 4.0. Krok G.G.

“Big Book of the Director of the Store” - a bestseller among publications for retail; knowledge system in modern retail technologies; The book required in the work for each owner or manager of the retail store. After reading a new edition, you will learn:

• how to open a store, what means of advertising and stimulating sales to choose which target groups of customers to focus on;
• What are the approaches to the management of the assortment and The pricing, what financial indicators should be taken into account when assessing the effectiveness of the store;
• what is merchandising, what the basic rules of merchandising for the retail store;
• how to choose, train, stimulate and evaluate store trading staff ;
• How to conduct training and customer service training.