Born with the industry. 2nd edition. Shakhnes T.Yu.

PR - more than a profession, this is a trip to life. This is about this is my book “Born with the industry”, which tells about the architecture of the profession 1994–2020.

This is a fascinating story about the evolution of communication projects, about the launches of new brands, promoting the topic of good and volunteering, the importance of analysts, working with leaders of opinions, interaction with the young generation. Let's become the researchers together and see how for a 30-year period the communication landscape has changed and constantly acquired new features and how relevant trends are formed.

The main thing is to go forward and trust your intuition!