Brain and business. Kurpatov A.V.

Business is not oil, not software and not styling in a beauty salon. Business is the people who make it. People who create this business are involved in production processes,

are its clients.

people make decisions and act at all levels of business organization. The product, its demand and your success depend on them. But what do we know about these people? What drives them? How do they think and make decisions? What factors affect their behavior?

“Brain and Business” - a book -instruction for managers and entrepreneurs who want to succeed in their business and in life!

Andrey Kurpatov is the author of the bestseller who were sold by a total circulation of more than 8 million copies, the creator of the first on Russian television of the author’s program on practical psychology, the founder of the intellectual cluster “Games of the mind”, the president of the Higher School of Methodology, the scientific director of the neuronac laboratory and human behavior in the ecosystem of Sberbank, which has previously been throughout Seven years led the largest in Russia holding for the production of entertainment content Red Square as the General Director and Chairman of the Board of Directors.