BTS marketing: how to develop the right strategy for conquering the world. Pak Hynjun

The commercial success of any business depends on how accurately the strategy chosen by management meets the realities of the market. The managers and business owners often forget about this when there is a successful company on the market, whose success I want to repeat. Superficial copying of someone else's product will necessarily turn into a disaster for your business if you do not delve into the essence of the competitors' strategy and do not understand what principles it is based on.

This book will help both beginners and experimental businessmen and marketers avoid mistakes and use the advantages of effective managerial and marketing strategies on the example of the most successful business project of the 20th century-the South Korean group BTS.

The author of the book Pak Hynzhun, MBA-an expert in the field of corporate strategy and management, author of the management methodology founded on Perfoman marketing, as well as books on corporate management, marketing and Big Data in business.