Busido 5.0. Business communications in Japan. Gengina Yu.B.

How do Japan manage to maintain a balance between national and foreign, eastern and western, traditional and modern for one and a half centuries? The term “Busido 5.0” is, perhaps, the best determination of the path that the country goes in the 21st century: the combination of an unprecedented policy of protecting cultural heritage with leadership in the field of technological developments of the “Superumic Society”, called “Society 5.0”. Japanese business communications-in the domestic market, with foreign business partners and, more widely, Japan's communication with the world-are considered in the book through the prism of national culture. The publication is recommended by a wide range of readers: culturalists and marketers, specialists in foreign economic relations and corporate communications , representatives of "communication" professions (PR and journalism), private entrepreneurs and business associations with the interests of cooperation in the Asia -Pacific region; as additional educational literature-students of specialized universities / faculties of international economy, communicativeness, pioneer students; as well as everyone interested in Japanese culture.