Business break. How to be unique in the world where everything can be copy. Howard Y.

Want to survive - make breakthroughs! No matter how unique your product or service will be, competitors will repeat them quickly. So, in order to stay afloat, you must always be one step ahead.

You want to be ahead - change! Change your product, your approach to work. So did Procter & Gamble and Apple, Steinway and WeChat. Having analyzed their experience Howard Yu-a professor of management and innovation of the prestigious IMD business school in Switzerland-identifies five basic principles of business. Adhering to them, you can make a breakthrough in business and bring your company to a new level of income and success from customers.

How to survive companies in a world where everything can be copyed, and what role does the leader play in the book “Business Steam”. The secrets of the success of the largest corporations in the world. The best business book of the month according to Financial Times. The winner of the Axiom Business Book Award 2019 in the field of business. The author is a professor of management and innovation of IMD business schools in Switzerland. Craft cover.