Business plan 100%: Strategy and Tactics of Effective Business. 4th edition. Abrams R.

Business - Any company needs a plan. But often it is written only in order to put dust into the eyes of investors and shareholders, and having achieved the desired effect, they are cleaned in a distant drawer of the table. How to make a plan so that it is not a pile of waste paper, but brings real benefits, brought your team to victory, and business to prosperity? It is necessary to delibe, not overflowing from empty to empty and does not repeat dry theoretical formulations, but working, proven by real entrepreneurs and proven its effectiveness. It was such a book that Ronda Abrams, the leading world business expert - planning. She in detail, with numerous examples, analyzes all the most important aspects of doing business - from the recruitment of personnel and choosing a place for the company's office to the social and environmental responsibility of the business. Once having made such a plan, you can live on it. It is not without reason that this book has become a classic textbook in many business schools. This is an absolute must have for businessmen and managers, as well as for those who are just thinking of opening their own business and while studying the materiel.

Especially for the Russian audience, the publication was supplemented by examples of business plans of domestic companies.