Category management. Practice of application. Buzukova E.A.

This book is about the intricacies of working with the assortment. For 15 years, Russian retail has made a long way from spontaneous trade to structured and technological network companies. Some companies left the market, and someone grew up and remained on their course. The study of their development stories and personal practical experience allowed the author to summarize the knowledge and methods of working with the assortment and share it in this book. The material of the book is backed up by a significant number of projects for building a category management system in companies. Use - everything works, everything is tested in practice. If you have experience in a category manager or commercial director, then this book will be a good practical guide.