Clean sheet strategy: how to stop planning and starting to do business. 3rd edition, supplemented. Rozin M.

The company must have a strategy and strictly follow it. This dogma was invested in the minds of managers around the world by teachers of universities and business schools, as well as books and business magazines. But does the strategic approach always work? Can a flexible “opportunistic” approach to management be more effective?

Mark Rozin, a consultant with 20 years of experience, not only shares his observations of attempts to introduce a Western, strategic approach to management, but also shows that it shows that The “opportunistic” approach, based on flexibility and the use of unexpected opportunities, often works better in Russian conditions. Particularly relevant “Opportunism” becomes a crisis when only flexibility and entrepreneurship can save the company. The author describes effective managerial technologies, which is used by the Opportunist Head in creating an organizational structure, organizing work, motivating, evaluating and developing subordinates.

The book is addressed to managers of companies, managers and consultants.