Clearly understood. How to convey thoughts and convince people with the help of words. Ilyakhov M.

This book is about the right and understandable communication: how to convey your thoughts and influence people with the help of words. Maxim Ilyakhov develops a topic affected in the bestseller “Write, Reduce”. You will learn how to attract the attention of readers, how to help them understand and accept the point of view of the author, how exciting and accessible to reveal any topic, even the most difficult. You will find in the book more than 50 tools to improve the text. In the “Context” section, the author will show how to cope with the bias of readers and configure them to the correct perception of information. In the “Interest” section, how to turn a boring text into fascinating, without changing its content. The section “Text” is devoted to the use of examples, antipodimers, analogies, metaphors, plot and slogans to what will help the addressee correctly understand what you wrote. In the “Putation” section, instruments of instant effects are presented: how to convey the main heading, diagram or photography. Maxim Ilyakhov talks about creating a strong text, reinforcing the theory with examples from his own practice. The book is addressed to everyone who already knows how to write and reduce, but wants to do it better so as not only to inform, but also to convince in word, copywriters, marketers, business trainers, entrepreneurs and bloggers.