Clients for life. Sewell K., Brown P.

Karl Sewell is the best car dealer of America. In each chapter of his book, you can find practical tips for your business, whether it is trading in cars, fashionable clothes or banking services.

Sewell recommends everyone to bet on regular customers, since the mood for one -time sales makes the business unstable. And he convincingly proves: in order to hold the client, it is necessary to reconsider your views not only on service as such, but also on the organization of work, wages, cleanliness of the premises, landscape design and many other little things.