Color management in logos. Meyer

The book “Color Management in Logoists” shows how to choose a font, shape and color, taking into account the features of the perception of colors and geometric shapes by various target audiences, determine the semantic value of the logo, arbitrarily beat the name of the company, successfully include elements of graphics in the logo corresponding to the logo corresponding company activities and much more. In the book “Color Management in Logos”, the system of color combinations of each logo presented in the publication is analyzed in detail. Organically balanced use of the shape, color and texture of the sign, which as a result allows you to create an original and effective visual image.