Combat elephants of sales. Scripts, scripts again. Barysheva A.V.

The author of the book “Battle Elephants of Sales. Scripts, again scripts ”Asya Barysheva-a well-known business consultant for sales with 20 years of experience, which has implemented more than 700 successful projects. Its customers were such large companies as Sberbank, MTS, Vimpelcom, Severstal, DSK-1 and others. The approaches, methods and technology described in the book are a concentrated experience of many projects from various industries. Therefore, you, dear reader, can safely use these approaches to strengthen your sales. Scripts are the most important tool for working with the client, they make three market participants happy at once: buyers, sellers and managers. Due to the use of competent speech modules, buyers better understand the value of a trading supply, due to the use of effective technologies, managers sell more, and due to precisely configured tools, managers achieve their goals faster. Of the "Battle Elephants", thanks to bright examples and specific selling phrases, you will learn what mechanisms the magic of scripts arise. You will also find answers to such questions as it is best to sell with scripts and how best to manage the sales department using competent scripts. “The client’s happiness is the basis of good sales. Therefore, effective selling scripts obey the formula: “Do, as I propose, and you will be happy.”