Complete positive. The formula for survival and prosperity of business in the changed world. Polman P., Winston E.

Capitalism has broken. The principle of “profit here and now” no longer works. The authors of this book convincingly explain which mechanisms lead the “best system in the history of mankind” to inevitable collapse. And at the same time they offer an alternative formula for survival and business prosperity in a changed world. It implies a complete change in the basic values ​​of the company, a revision of the attitude to the process of enrichment and to interaction by customers, society and the environment.

Read the book to find out:

- that has led humanity to the humanitarian and financial disaster;

- which was mistaken in one of the main preachers of capitalism by Milton Friedman;

- what “elephants” were grown by corporations while chased for fast profit;

- is it possible to measure economic success not in GDP, but in gross national happiness;

- what is the “thinking of absolute positive”;

- how to earn a business, making the world better, and why this is no longer a utopia.