Consumer society

Jean Bodriyar (1929–2007) - inventor of the terms “hyperreality” and “simulacr”, “great provocateur” of modern philosophy, the author of works that completely changed the very attitude of the life of modern society, one of the most significant thinkers of the era of postmodernism, Which, in fact, many researchers consider neither more or less as a “father-creator” of postmodern philosophy. Politics and economics, culture and mass media, art and even fashion-that’s just a little, which, freely or involuntarily, managed to radically influence Baudrillaria. A society that is chasing a meaningless and unconscious illusion of happiness. A society in which the very need for consumption has long become an irrational itself, the “beauty industry” equated the female body to the “product”, and the “philosophy of success” depreciates the human individuality. In the literal sense, the attitude of young intellectuals of the whole world blew up. The absolute justice of this book daily proves in our time the very life of modern civilized countries - with its downshifting and “conscious consumption”, the rejection of the “cult of luxury”, the return to intangible values, the heyday of feminism and even the slow death of the “high fashion industry” and the “beauty industry” and the “industry industry ".