Consumer society. Jean Bodriyar

Jean Bodriyar (1929 - 2007) - inventor of the terms “hyperreality” and “simulacr”, “great provocateur” of modern philosophy, the author of works that completely changed the very attitude to the life of modern society, one of the most significant thinkers of the era of postmodernism, which, which, which, is, which, which, which, is Actually, many researchers consider neither more or less as a “father - creator” of postmodern philosophy. Politics and economics, culture and masses - media, art, and even fashion - that’s just a little, which, freely or involuntarily, managed to radically influence Baudrillaria. The consumer society is a self -deception society. A society that is chasing a meaningless and unconscious illusion of happiness. A society in which the very need for consumption has long become an irrational itself, the “beauty industry” equated the female body to the “product”, and the “philosophy of success” depreciates the human individuality. The work of Jean Bodriyar, published in 1970, literally blew up the attitude of young intellectuals around the world. The absolute justice of this book daily proves in our time the very life of modern civilized countries - with its downshifting and “conscious consumption”, the rejection of the “cult of luxury”, the return to intangible values, the heyday of feminism and even the slow death of the “high fashion industry” and the “beauty industry” and the “industry industry ".