Convergenate culture. Collision of old and new media. Jenkins G.

At the beginning of the zero, the viewers stared with the new TV shows like the “last hero” and “American idol”, watched “Matrix”, “Lord of the Rings” and the second trilogy of “Star Wars” in the cinemas; Children watched cartoons about Pokemon, and the Internet was an unknown and free territory on which new forms of communication appeared.... And at the same moment a unique all -pervasive culture was born, which would become decisive for subsequent years.

Henry Jenkins, one of the most respected American analysts in the field of the media, in his key work captures the point of no return located on the border of the two worlds, and prophetically determines the elements located at the source of the modern era.