Corporate culture: ten most common misconceptions. 3rd edition, processed and supplemented. Demin D.

What is corporate culture? Why should management actively participate in its creation? Why are the standards imposed on the outside?

, on examples from the life of Russian companies, the author shows how a corporate culture helps to raise motivation, establish the interaction of departments and aim everyone on a overall result. There are many misconceptions about corporate culture, the most dangerous of which are detailed in this book.

The book is primarily addressed to owners and top managers of companies, that is, those who form the corporate culture of the organization. Also, the publication will be interesting for organ consultants and students.