Corporation of geniuses. How to manage a team of creative people, the 4th edition. Katmell E., Wallace E.

How to combine creativity and management? How to provide a team of creative people with such a necessary atmosphere of freedom and inspiration, and at the same time withstand them within the budget and terms, release the best product in the industry and bring the company's profit?

Ed Catmell, the president of the most successful animated startup in the world, who changed the idea of ​​mankind about animation and computer graphics, shares his experience in managing the Pixar star team in cooperation with such geniuses as Steve Jobs and John Lasseter. He sincerely talks about all the failures, misses, take -offs and falls of the company on the way to creating the most effective strategy for interacting with creative people. A pleasant bonus: the history of the birth of all Pixar hits - from the "History of toys" to the "University of Monsters".