Correct branding. Step -by -step practical guide to create and promote cool brands. Avetisyan V.A., Mann I.B., Cheremnykh I.V.

Branding is certainly one of the most important tasks and functions of marketing. And the value of the correct solution to this problem is especially relevant today. This book is a step-by-step guide to create a brand, the competence of three extra-class specialists in marketing and management. She will collect all your disparate knowledge about branding in one common, clear picture - from the implementation of the necessary preparatory actions to measuring the effectiveness of the result. The unique Matrix 5s, developed by the authors, is applicable to any branding object: product, company, persons, territories.

The book has many interesting copyright cases and useful tips, while it is written in a very simple and understandable language, and for visuals and lovers of schemes there is a branding comic. Carefully study the proposed approach and follow the recommendations. Then, no matter what you do, you can be sure: very soon your brand will begin to bring you additional income, and the “dent in history” will not be long in coming.