Customs services. Marketing, regulation, management. Textbook. MAKRUSEV Victor Vladimirovich

The textbook contains the basic provisions of the educational disciplines of the management cycle under the program of the magistracy "Management in the field of customs services" and the disciplines of training specialists studying in the specialty "Customs", in the part of studying issues of the theory and practice of customs service.

Elements of the theory of services, the organization of marketing and management in the field of services are presented. The dialectic of significant relationships of marketing and management is determined from the standpoint of the priority of the role of strategic marketing in a modern organization (company). The general procedure for managing the organization combines the following stages: the formation of a strategic marketing system, marketing studies of the services market, determination (adjustment) of the list of priority services and their promotion to the market, modernization of the organization management system, monitoring the services provided.

The concepts of "introduced" customs services ”,“ State customs services ”,“ sector of state customs services ”; The system of state customs services (services provided by the customs authorities) has been determined and its structural-parametric description was given. Conceptual provisions of service-oriented customs administration, strategic marketing and management in the sector of state customs services are formulated. The tools for conducting marketing research and monitoring of the quality of customs services were adapted.

The concept of regulation of services provided by the customs authorities is described, the features of the customs management system in the conditions of service orientation of their activities.

legislation It is presented as of June 1, 2021

the textbook is designed for students of higher educational institutions studying in the specialty "Customs" and the direction of training "Management" (qualification "Bachelor", "Master"), as well as listeners of the Institute of distance learning, retraining and advanced training. It can be useful to graduate students, scientists, officials of customs authorities, specialists of commercial structures providing customs services, as well as participants in foreign economic activity.

2nd edition, corrected and supplemented.