Degumanization of the media space: problems and solutions. Buzin V.N.

The monograph is devoted to the development of the theory of management of a complex media space to solve the problems of the dehumanization of Russian society. The author offers methods of influencing the functional structure of the media space consisting of four large structural elements: media carriers, audiences, symbolic space and content (MACK). It was shown that at the stage of reflective modernity in this approach, the activity component receives a substantiation, which allows you to more validly interpret the reflection of both institutional structures and individual actors, and highlight the basic element of the system-activity analysis of the media space-a systemic configurator. The work reveals the historical limitation of the positivist management of media space and sets the task of strengthening such a cultural universal as humanism, which faces new challenges and requires the development of indicators of managerial processes of the socio -humanistic kind.

The publication is designed for sociologists, journalists, psychologists, specialists involved in the problems of the media, marketers, PR managers, press services, students and teachers of higher educational institutions.