Design drama. How, using storelling techniques, surprise with graphics, products, services and

The success or failure of the whole project often depends on the power of dramaturgy in design. We think every significant experience as a story, therefore, visual signs - an advertising banner in the social networks or a city map at the metro station - remain in our memory if they manage to hook us with drama.

Ellen Lupon's book is a textbook For creative thinking, showing designers how to use steritelling methods to create memorable graphics, product design, services and impressions. You will learn how to carry people inside your graphic story, cause them curiosity and intrigue them what awaits them further. The alluring logo, a page layout or the interior of the retail space use lines, color and shape to invite the observer on a dynamic trip. Look at your design from the point of view of storytelling and start creating stories that will not get out of your head for a long time.