Development of value offers: how to create goods and services that consumers will want to buy. Your first step... 3rd edition. Ostervalder A.

The basis of any business model is the value offer that describes the advantages that your goods and services give the consumer. The new tool, developed by the authors of this book, the template of the value supply will allow you to consider all aspects of the complex process of developing and testing new products and come to a proposal that will bring your business to the leaders of the market. The book provides a huge number of examples of the development and analysis of value offers from the best world companies, which makes it an extremely practical tool for business from any sphere.