Devices and aphorisms. Koldashov N.

A fascinating and in many ways a unique book is a collection of slogans, motto and advertising phrases that have met (and meet) in the Russian media. The reader will see a picture of the transition of the communist “slogangomania” to the emergency of advertising so familiar to us now. But the story is repeated, and today many willingly use the good old Soviet developments, which are sometimes more effective than overseas samples. So what's the deal? Or in whom? You will receive an answer to this two -time question if you read the book of N.G. Koldashova.