Differentiate or die! Survival in the era of murderous competition. Trout J., Rivkin S.

Jack Trout is a legend, and not just the author of numerous bestsellers, translated into many languages ​​of the world and sold by one hundred thousand circulations. This is a person whose positioning concept has become a turning point in the history of marketing and has been helping companies to survive in conditions of frantic competition for 30 years.

in the book "Differentiate or die." Jack Traut and its co -author Steve Rivkin are irrefutably prove that differentiation is the cornerstone of successful marketing, and give timely and authoritative recommendations on the correct marketing strategies.

The latest edition of the book is supplemented by cases, including from Russia and China. The authors analyze in detail a variety of differentiation strategies, show the real “cuisine” of companies - solutions hidden from prying eyes, leading to successes in world marketing.