Digital economy. How information and communication technologies affect markets, business and innovation. Overbi H., Odessa Yang A.

Digital economy is a section of economic science that studies digital goods and services. The book presents a systematic view of the digital economy, its analysis is based on the theory of business management, the theory of innovation, the complexity economy, business modeling, microeconomics, sociology and politics. A significant impact on the development of the digital economy is exerted by its fundamental properties: the special nature of costs in the production and distribution of digital goods and services, network effects and positive feedback. Much attention in the book is paid to the market for digital goods and services, electronic trade, business models and business operations, as well as models of creating the value and dynamics of the digital market.

The book is addressed not only to students of technical and economic universities, but also to businessmen, politicians, sociologists and everyone who is interested in amazing, literally developing the digital world.