Digital marketing strategy: Itighed approach to online marketing. Kingsonort S.

The book of Simon Kingsonort is a practical guide that will help to develop and organically enter your innovative marketing strategy in the company's business strategy. The author offers a clearly structured “guide” on the main issues of digital marketing: customer orientation, planning, SEO, social media, analytics and much more. He describes in detail working tools that will help increase the company's profit and strengthen the brand. A separate chapter is devoted to how to submit a digital strategy to persons making decisions in order to obtain their approval and financial support for the implementation of new ideas. The publication in Russian for translated terms gives their correspondence in English, which allows you to easier to navigate in the rapidly changing language of modern marketing.

This book will become an indispensable manual for both newcomers and professionals who want to refresh and supplement their knowledge about business and marketing. It is addressed to business owners, managers, marketers, students and all those of interest to the development of marketing and digital technologies.