Digital marketing. Textbook. Ed. Zagulova D.V., Averin A.V.

The current state of the theory of digital marketing in the context of marketing development as a whole is reflected, and the main trends and factors that are significant in solving business tasks are also taken into account. Special attention is paid to marketing models and features of customer relationships through social networks. Numerous examples are given, digital and SMM trends are analyzed, as well as the features of using Internet resources by modern companies. The experience of the authors of popular training publications and the results of Russian and foreign scientific research in the field of marketing are summarized. Corresponds to the Federal State Educational Standard in the last generation.

For students of undergraduate and graduate studies studying in the areas "Management", "Economics", "Tourism".