Digital reputation. Create, develop and protect. Ashmanov I.

The digital environment is now an integral part of our life, it devours billions of hours of working and personal time, offers personalities and brands to pedestals and overthrow from there, gives customers, creates conditions, destroys reputation and counts tens of millions of our fellow citizens. Everyone is already aware that social media is a powerful power, but few understand what laws it obey and how to manage it.

And these laws exist, they are already meaningful and calculated, they can be used to promote business , reputation management, increased influence and growth of sales. Reputation management is not magic, not quantum physics, this is an effective craft. The book describes the basic principles, techniques and secrets of this craft, so that it will not only be interesting to the reader, but will also bring practical benefits.

reputation is now mainly formed and perceived precisely in digital space, so we will discuss Digital reputation as a set of positive and negative responses, statements, messages, texts, articles, discussions, videos, reviews about a person, brand, product, organization and persons in all digital spaces and channels: social networks, Internet media, messengers, etc..

Read, use the described methods and tools, try. We are sure - you will succeed. You just need to do it - and everything will be.