Director of the supplier. Working with retail chains. Leonov D.I.

"The reference book of the supplier. Working with retail chains ”is the fourth book from the cycle“ Supplier’s Workshop ”. Dozens of authors-experts of the retail market worked on it, and it is indeed a structured book-reference book, which everyone who is related to sales to retail chains should have in their workplace or in their library.

in The reader will find comprehensive information about the instruments, methods and negotiation techniques, the principles of building relationships with bayers, approaches to creating presentations and commercial offers to retail chains, analysts, the principles of loyalty programs, key aspects of categorical management and nuances of work on various Specialized markets: household appliances and electronics, DIY, Garden and Garden, Pharmaceuticals, Sports goods, Frash Category/Ultrafresh, etc.